Genius Sports Group has entered into a major partnership with the Malaysian Football League (MFL), launching a live data and integrity platform for the league’s biggest competitions. This collaboration will cover the Liga Super, Piala FA, and Piala Malaysia, providing real-time match statistics through various digital platforms such as automated social media publisher services and live widgets.
Genius Sports will deploy certified statisticians to all Liga Super matches and Piala Malaysia’s knockout stages to collect advanced data. This will include crucial player and team statistics such as shot locations, assists, and detailed reports on cards and fouls. Fans will gain enhanced access to match insights, increasing engagement and understanding of the competitions.
In addition to data, Genius Sports has introduced an integrity program to protect MFL competitions from match-fixing and corruption related to betting. This program includes the Genius Bet Monitoring System, in-person workshops, and a custom Integrity Audit Service aimed at detecting and preventing suspicious activities.
MFL’s CEO, Dato’ Ab Ghani Hassan, highlighted that this partnership will greatly enhance fans’ experiences by providing easily accessible live data. Mohamed Feizel, Genius Sports’ Senior Commercial Partnerships Manager for Asia, emphasized the importance of live data in modern football and its role in growing the global fanbase for MFL.
This collaboration is set to boost both fan engagement and the integrity of Malaysian football, ensuring an exciting and secure future for the sport.
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